Apparently it really is a thing. The midlife crisis is not just a cliché – one in four adults aged between 40 and 59 experience it. And, despite the stereotype that it’s a male thing, research shows that slightly more women than men go through it.

Because there’s big a difference.

The first scenario – following your dream – happens once you’ve identified what it is that you would really love to be doing for a living, and have put some thought into how you might make that a reality (often with the help of a coach to get you through the anxious moments along the way).

People seek out coaching for any number of reasons – from “my boss is a tyrant” to “I want to work for myself but I’m scared to make the move”.

But the single biggest reason that I find people come to me for coaching is that they (ostensibly) don’t know what they want to do for a living.

If you’ve made New Years resolutions about your career or business that you haven’t managed to keep, or maybe you’re at a fork in the road and ready to make a bold move in your life or career – then I may be able to help you.

What if you’ve been given the job of creating an internal communications strategy for an organisation, but the organisation hasn’t actually articulated what it wants to achieve?

There’s no business strategy, no business plan, no articulation of its strategic direction at all.